LinkedIN Content Service
A LinkedIn newsletter is a regular publication that you can create and send to your LinkedIn followers.
Newsletters are a way to share curated content, company updates, industry news, or other valuable insights with your followers.
Unlike other types of content, newsletters are sent directly to your followers' inboxes.
The challenge for most people is producing high-quality contemt on a regular basis. ITNE has been producing curated enterprise IT content for traditional newsletters for many years. We now offer that content for LinkedIN newsletters!
The Process
We curate 100-150 articles each week from many, professional IT sources
This is the weekly email/web newsletter with all the sections enabled: https://it.it-news-and-events.info
We publish to our own audience of 50,000+ subscribers weekly and daily on LinkedIN, Substack, Facebook, Twitter, email etc.
e.g this is a twice-per-day post on substack: https://itnews.substack.com
We track which are the most clicked articles
This is the weekly email/web newsletter with the most clicked on aricles - note that all the sections enabled: https://itnews.it-news-and-events.info
We place the most popular articles into named sections
We produce a custom publication for you with your choice of sections
We optionally produce a custom section with articles based on your press releases, blogs etc.
We produce a microsite for your publication including a content page suitable to copy-and-paste into a LinkedIN newsletter
You copy branding elements from your last LinkedIN newsletter, paste in your customised TenTouches content, review then hit Publish!
Who is IT News and Events, LLC?
Producer of IT newsletters for 25+ years
Has been producing curated enterprise IT content for 12+ years
Methodology developed for selecting content suitable for re-purposing
Publishes to a private audience of 50,000+ subscribers
Email, website, LinkedIn newsletter, substack, etc.
One substack twice-daily edition with 6,700 subs has a 30% open rate
One sendgrid daily edition with 3,300 subs has a 30-40% open rate
LinkedIn daily edition has 6,770 subs - each post has an average of ~1900 views (~28%)
Reasons to have a LinkedIN newsletter
LinkedIn newsletters have generated more than 365 million newsletter signups since this option launched five years ago. Why produce a LinkedIN newsletters:
LinkedIN members can subscribe to your newsletter
LinkedIN notifies your subscribers by Email and on LinkedIn Editions
It builds your brand
You can get visibility... consistently
You can grow subscribers outside of your network
It will make all your content easier to create and access
Guaranteed delivery. LinkedIn notifies – not just puts in your feed but notifies – your subscribers that a new issue is available
You can see who has subscribed to your Newsletter
You can see how many clicks and opens you got for each issue